Director Segment Marketing – Oncology

Director Segment Marketing – Oncology; NJ
The Director Segment Marketing will leverage business acumen, a strong knowledge of the US Market Access Customer Base, and market access research/VAP field team insights to identify where branded and/or non-branded programs and resources can be developed in support of strengthening partnerships and collaboration with critical customers (such as Managed Care Organizations, Organized Customers (Integrated Delivery Networks, Hospital Systems, Medical Groups).
The Director Segment Marketing will lead a team of BU-aligned Segment Marketers and drive the development of these branded and/or non-branded messaging, tools, and resources that deliver value for access customers while enhancing customer engagement and portfolio access opportunities for VAP customer-facing field teams.
The purpose of the VAP Segment Marketing team is to address unique Opportunities & Needs of Prioritized VAP Segments and Channels to Drive Business Performance (“Right Message to the Right Customer, at the Right Time”).
Potential deliverables for VAP Segment Marketing may include:
Strategic Assessments: Evaluation of Specific Segments, Channels, or Stakeholders
New Tools and/or Modifications of Existing Tools
Commercial Customer Collaborations Non-Personal Promotion or Third Party Partnerships
Key responsibilities for the Director Segment Marketing will include:
Ensuring the development and execution of BU-specific Segment Marketing deliverables
Management of Segment Marketing budget and integration of Segment Marketing deliverables into VAP Strategic Payer Marketing annual marketing cycle
Ensuring Segment Marketing deliverables are aligned with brand strategies, VAP Strategic Payer Marketing partners/leadership, and VAP field team needs
Managing, coaching, and mentoring Segment Marketing team in alignment with People Strategy principles
The Director Segment Marketing will be expected to adhere to Core Behaviors and also commit to regular and close collaboration with VAP Strategic Payer Marketing teams (Payer, Quality/Policy/Population Health, Value Marketing) and VAP Strategic Payer Marketing and field leadership.
For consideration please email resume and introduction to jobs@tseworldwide.com

Author: TSEWORLDWIDE

Michael is a 1996 graduate from Rutgers, The State University of NJ where he majored in Political Science. After Rutgers, Michael spent a year in Israel studying and working with early stage tech companies. After returning to the US, Michael spent 5 years with The Princeton Review in Operations of their graduate level courses. In 2001, Michael joined a staffing company where he led his office in sales of IT consulting services. In 2003, Michael started TSE and quickly found a niche in Strategy Consulting. He has formed partnerships with some of the leading consultancies in the areas of portfolio strategy, commercial assessment, market assess, payer strategy and operational effectiveness. Michael has helped consultancies and client side companies make key hires. In addition to recruiting, Michael helped Rutgers University create their Center for Innovative Ventures of Emerging Technologies and served as an Entrepreneur-in-Residence and Sounding Board Member for 5 years. He continues to stay active in the field of higher learning helping students of the sciences think about careers in the pharmaceutical industry.