Generate market data, consumer research, customer insights, sales data and competitive intelligence to identify needs in the market that support the expansion and customization of existing products, the introduction of new products and the implementation of customer segmentation initiatives that drive sales and create new revenue streams.
Produce in-depth market assessment, sales information and customer retention data to define gaps in business strategy. Develop recommendations for action based on sound analysis, and work with functional leaders on the subsequent development and roll-out of action plans.
Perform direct feasibility studies to determine potential entry strategy into expansion markets
Work cross-functionally to expand and nurture a culture of growth and innovation across the organization.
Prepare reports and offer interpretation of competitive activity to sales, marketing, operations and executive management. Ensure that market and competitive information remains current and that all constituencies are kept up-to-date.
Partner with the product management and finance teams on pricing management and customer profitability. Assess pricing and product mix vs. competitors and develop recommendations on updated pricing or business models as appropriate.
Support special projects and marketing initiatives designed to increase sales and enhance client retention. Assist marketing team and other groups with analysis on various strategic initiatives and projects as needed. Partner with our corporate research team on joint projects.Education:
Bachelors degree required.
MBA in Strategy/Marketing (or the equivalent in education and experience).
Experience:
8+ years of successful strategic planning, business intelligence and research/analysis experience, with direct involvement in the creation of complex growth and operations plans, business development and market intelligence gathering and reporting.
3-5 years experience in a strategy consulting firm (BCG, McKinsey, Bain, Booz) having achieved a team manager level.
Successful track record of developing and executing significant growth initiatives involving expansion into new markets, product arenas, and sales/distribution channels.
Critical Skills:
Demonstrated ability to work under pressure and help a team accomplish key deliverables in an environment of multiple – sometimes conflicting – priorities.
Ability to navigate and excel in a demanding and matrixed environment.
Demonstrated experience initiating and building relationships cross-functionally and with executive teams; ability to act as a thought partner with supervisor and foster collaboration with others
Highly analytical, action-oriented approach
Excellent verbal and written communication skills; ability to develop exceptional business communications.
Please email resume and cover letter to jobs@tseworldwide.com