Careers Gene Therapy Healthcare & Life Sciences Management & Strategy Consulting Oncology West Coast

Associate Director, Primary Market Research

The Associate Director, Primary Market Research will be responsible for leading primary market research efforts in supporting strategic and tactical decision making with insightful analysis to maximize the potential of Kite’s pipeline and approved cell therapies. As a strategic partner, the role involves collaborating with marketing, customer engagement, market access, and customer facing teams to shape the design/strategy of critical market research and analytical projects. The person in this role will be responsible for working independently to identify, prioritize and find solutions for the key market research needs of the commercial organization. This position reports to the Director, Global Marketing Analytics, and is based in Santa Monica, CA.

Key Responsibilities:

  • Define market research priorities in collaboration with rest of the commercial organization
  • Ensure successful execution of qualitative and quantitative market research studies with physicians, patients, and payers. Integrate results of market research, latest competitive intelligence, as well as secondary analytics into actionable insights
  • Create foundational market understanding through the development of treatment flow maps, market segmentation, attribute/benefit testing, positioning and campaign development, etc.
  • Support early asset commercial planning through opportunity assessments and market landscape research
  • Support brand planning process by providing an objective and detailed understanding of current market dynamics, product performance, customers, and competitors
  • Inform forecast assumptions by executing conjoint demand study and other demand estimation related research
  • Manage vendors to determine appropriate research methodology, ensure project alignment to business objectives and guide execution and reporting


  • Bachelor’s Degree. MBA or other related graduate-level degree is a plus
  • 6 or more years of work experience in market research, marketing sciences, strategic consulting or other analytical work in the biotech / pharmaceutical industries in leadership roles with direct management experience
  • Previous experience in oncology/hematology is required
  • Track record of delivering actionable insights through successful execution of qualitative and quantitative market research projects, as well as strategic problem-solving skills
  • Exceptional ability to manage multiple projects in a fast-moving entrepreneurial environment, with changing priorities and significant time pressures
  • Strong communication skills (both verbal and written) required. Demonstrated ability to collaborate and work cross-functionally
  • Ability to develop and maintain strong team, including external partners, relationships while driving for positive results
  • Possess a willingness and ability to work hands-on and with a sense of urgency
  • Extensive proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook)

Please email resume to for consideration